As a professional real estate agent, your website could be one of the first points of contact that people have with you, your listings, and the services you offer. A well-designed real estate agent website can help generate leads, increase sales, and boost client retention rates by making it easy for people looking for homes in their area to connect with you. To create an effective agent website that complies with local regulations in Michigan, follow our tips below — and remember to make adjustments along the way as you learn more about your target audience.
A good real estate agent website allows you to showcase yourself as an expert in your field and provides potential clients with information about what you can do for them. Here are some of the basics you will need to have in place for an effective website:
With real estate agent advertising, Michigan has some specific rules to follow when creating an agent website. New regulations require that any advertising displayed or published after January 1, 2018, adhere to specific laws regarding the type size used. For instance:
In addition, the NAR Code of Ethics contains provisions in Articles 10 and 12 that govern advertising by REALTORS®. If you are an NAR member, be sure to read these important articles. Lastly, each broker has policies and procedures that govern advertising by their affiliated agents. Failure to comply with any of these regulations and guidelines could get you in hot water — and that’s the last thing you need when you’re trying to grow your business.
Even as you work to stay in compliance with Michigan rules and regulations regarding real estate agent advertising Michigan, there’s plenty you can do to increase engagement and get more people interested in your listings. Here are some tips for creating effective content:
Creating a real estate agent website is a critical part of your marketing process. It helps you brand yourself as the best choice for real estate services in the mind of your consumers. It may also be the first place people go when they want to learn more about what you do. It is essential that your site reflects well on your brand and provides all the information visitors need to make an informed decision.
As you create your agent website, it’s important to understand that any and all forms of real estate advertising, including on social media sites, are governed by specific real estate license laws and rules, the NAR Code of Ethics, and your broker’s policies and procedures. If an agent posts a new listing on a social media site, for example, the post should contain a hyperlink to the broker’s company website to identify not only the real estate licensee as the posting agent but also the broker under whom he or she is licensed. Keeping information current, accurate, and up-to-date will reduce buyer confusion and allow you to stay in compliance with regulations.
As a matter of policy, each website should also be periodically reviewed by the employing broker or manager for compliance. This applies to all Internet-based tools that advertise or promote real estate, including all social media outlets. In other words, when a consumer views the website of a real estate salesperson or team, it must be clear that the individual or team is licensed under an employing real estate broker.
As you work to build a real estate agent website, be sure to check out some of the continuing education classes offered by NCI associates. It’s a great way to stay on top of the current Michigan guidelines on real estate advertising and marketing — while spreading the word about your business.
Copyright © 2023 by NCI Associates, Ltd. All rights reserved. Any other use of this content is strictly prohibited without permission from NCI.
However, fulfilling the promise of a successful real estate future requires the right choices at the right times. The most important decision to make right now? Where you’ll begin — or continue — your real estate training. NCI Associates, Ltd. remains your intelligent choice for Michigan Real Estate Classes.Register Today